BJ Barretta is a video leader at the intersection of storytelling and strategy responsible for driving over 2 billion digital video views for brands and publishers

As digital platforms constantly evolve, I'm always innovating new ways to provide audiences with the content they want. At Discovery Digital, I created a mixed media experience called Whale Wars: Blood and Water for Animal Planet. This interactive episode, the first of its kind for Discovery, was nominated for an Interactive Emmy and won two Webby Awards. As head of video for Upworthy, I successfully navigated a major algorithm change announced by Facebook on my first day and grew views by 47% and watch time by 114% within the first year. As head of sports video for Audacy, I assembled and led a talented team of editors and producers to achieve triple-digit growth across key metrics on YouTube, Facebook, and O&O channels. We served 35 passionate markets including some of the most iconic media brands in sports, such as WFAN in New York and The Score in Chicago, along with CBS Sports Radio. We also built a 24/7 livestream video operation to support our national programming partnership with BetMGM.

Currently, I'm part of a media consultancy supporting the Museum of Science, Boston's transformation from a brick-and-mortar institution into a full-fledged media company. My team-building and content development strategies have helped deliver impressive growth across all social channels, including organically taking TikTok from 400 to 100,000 followers in 4 months.