As platforms constantly evolve, I'm continually innovating ways to give audiences the content they care about. At Discovery Digital, I developed a mixed media experience for Animal Planet called Whale Wars: Blood and Water. This interactive episode, the first of its kind for Discovery, was nominated for an Interactive Emmy and won two Webby Awards. When I became head of video for Upworthy, Facebook announced a major algorithm change the same day. But I was able to pivot and grow views 47% and watch time 114% during my first 10 months. When our organization went through a massive resource reduction as Facebook's algorithm bottomed out, forces that shuttered other social publishers, I grew video watch time an additional 8% and engagement 25%.
Currently, I’m head of sports video for RADIO.COM, overseeing digital video development, content, and strategy for Entercom’s 35 sports markets and its national sports brand, RADIO.COM Sports. Since I joined, RADIO.COM Sports' ad-supported O&O video has grown over 100% year-over-year, bolstered by a record spike in growth during the spring of 2020 despite the COVID-19 sports shutdown. A recently implemented shift in social video strategy has enjoyed 1400% increase in Facebook views and 263% increase in YouTube watch time over the previous quarter.