As platforms constantly evolve, I'm continually innovating ways to give audiences the content they care about. At Discovery Digital, I developed a mixed media experience for Animal Planet called Whale Wars: Blood and Water. This interactive episode, the first of its kind for Discovery, was nominated for an Interactive Emmy and won two Webby Awards. When I became head of video for Upworthy, Facebook announced a major algorithm change the same day. But I was able to pivot and grow views 47% and watch time 114% during my first 10 months. When our organization went through a massive resource reduction as Facebook's algorithm bottomed out, forces that shuttered other social publishers, I grew video watch time an additional 8% and engagement 25%.
Currently, I’m head of sports video for Audacy, overseeing digital video development, content, and strategy for Audacy's 35 sports markets and its national sports vertical. I built a team of talented editors and producers and developed content and strategies for our team, which together have helped our national and local video efforts enjoy triple-digit growth across key metrics across platforms.