EXECUTIVE PRODUCER | CREATIVE DIRECTOR
My expertise in emotive storytelling has helped dozens of Fortune 500 companies win the war for attention and connect with audiences on a deep, memorable, and empathetic level. In early 2016, I launched the Upworthy brand video studio. We quickly became one of the top .01% most-viewed Facebook publishers, earning 34 industry awards and recognitions including a Webby and being named Digiday's 2017 Best Video Publisher Partner for Brands.
L'OREAL
Dermablend Reflections
CRICKET WIRELESS
Fill My Basket
ROBIN HOOD
Moawia
THE CW
Coach K
WALGREENS
Feel More Like You
FREEDOM MORTGAGE
At Home with Tyler Hilton
CAPITAL ONE
Building a Life Together
STATE FARM
Jaz's Jammie
RED ROBIN
Superfan Sophina
SUBARU
Quarter Boy
MINUTE MAID
Alison Stroming
VERIZON
Street Change
HEAD OF VIDEO | EDITORIAL PROGRAMMING AND STRATEGY
As digital platforms constantly evolve, I'm always innovating new ways to provide audiences with the content they want. At Discovery Digital, I created a mixed media experience called Whale Wars: Blood and Water for Animal Planet. This interactive episode, the first of its kind for Discovery, was nominated for an Interactive Emmy and won two Webby Awards. As head of video for Upworthy, I successfully navigated a major algorithm change announced by Facebook on my first day and grew views by 47% and watch time by 114% within the first year. As head of sports video for Audacy, I assembled and led a talented team of editors and producers to achieve triple-digit growth across key metrics on YouTube, Facebook, and O&O channels. We served 35 passionate sports markets including some of the most iconic media brands in sports, such as WFAN in New York and The Score in Chicago, along with CBS Sports Radio. We also built a 24/7 livestream video operation to support our national programming partnerships with BetMGM.
Currently, I'm part of a media consultancy supporting the Museum of Science, Boston's digital transformation. My team-building and content development strategies have helped deliver impressive growth across all social channels, including organically taking TikTok from 400 followers and 900 likes to 100,000 followers and 900,000 likes in just over 4 months.
WHALE WARS: BLOOD AND WATER SIZZLE
Discovery (producer + editor)
EVERYDAY AWESOME
(Ep. 4)
Museum of Science
(head of content, digital)
SCIENCE WORD OF THE WEEK: PARESTHESIA
Museum of Science x Dictionary.com
(head of content, digital)
UPtv's REMEMBER THIS
(Ep. 1)
UPtv
(executive producer + director + editor)
TINY (TOILET) HOME
Upworthy
(head of video)
THE BIG QUESTION (Ep. 1)
Museum of Science
(head of content, digital)
BetQL 24/7 Video Network
Audacy Sports
(supervising producer)
MIC'D UP IN MIAMI WITH OCHOCINCO
Audacy Sports (supervising producer)
JOSHUA RHODES
Audacy Sports (supervising producer)
I WANT THAT
SEASON 6 (CLIP)
DIY Network (producer)
DISCOVERY DINOSAURS
YOUTUBE CHANNEL
Discovery (producer + channel manager)
over 600 million views
SURVIVING DEATH: A PARANORMAL DEBATE
(TRAILER)
producer + director
Broadcast on PBS member stations and distributed on Hulu, Amazon, iTunes, Roku, Xfinity
BJ'S WEB-BASED "STREAMING SERVICE"
A library of over 100 videos produced by BJ Barretta
BJ'S 24/7 STREAM
Struggling to choose what to watch first from my vast library of programming? This carefully curated stream features uplifting content that ignites the heart, inspires the soul, and informs the mind no matter when you tune in.
*Overnight (12:20 am to 6:00 am ET) is '90s music.
- BJ'S OTT CHANNELThe Good Vibrations Uplifting Docs channel features a curated showcase of BJ's favorite productions
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