EXECUTIVE PRODUCER | CREATIVE DIRECTOR
My expertise in emotive storytelling has helped dozens of Fortune 500 companies win the war for attention and connect with audiences on a deep, memorable, and empathetic level. In early 2016, I established the Upworthy brand video studio, which earned its way into the top .01% of most-watched Facebook branded publishers and earned 34 industry awards and honors including a Webby and being recognized by Digiday as 2017's Best Video Publisher Partner for Brands.
L'OREAL
Dermablend Reflections
CRICKET WIRELESS
Fill My Basket
ROBIN HOOD
Moawia
THE CW
Coach K
WALGREENS
Feel More Like You
FREEDOM MORTGAGE
At Home with Tyler Hilton
CAPITAL ONE
Building a Life Together
STATE FARM
Jaz's Jammie
RED ROBIN
Superfan Sophina
SUBARU
Quarter Boy
MINUTE MAID
Alison Stroming
VERIZON
Street Change
HEAD OF VIDEO | EDITORIAL PROGRAMMING AND STRATEGY
As platforms constantly evolve, I'm continually innovating ways to give audiences the content they care about. At Discovery Digital, I developed a mixed media experience for Animal Planet called Whale Wars: Blood and Water. This interactive episode, the first of its kind for Discovery, was nominated for an Interactive Emmy and won two Webby Awards. When I became head of video for Upworthy, Facebook announced a major algorithm change the same day. But I was able to pivot and grow views 47% and watch time 114% during my first 10 months. When our organization went through a massive resource reduction as Facebook's algorithm bottomed out, forces that shuttered other social publishers, I grew video watch time an additional 8% and engagement 25%.
As head of sports video content and strategy for Audacy, I oversaw the digital video development, content, and strategy for Audacy's 35 sports markets and its national sports verticals. I built a team of talented editors and producers and developed content and strategies that resulted in continual triple-digit growth across key metrics across platforms throughout my tenure. We also built a live 24/7 livestream video operation to support our national programming partnerships with BetMGM and FanDuel.
WHALE WARS: BLOOD AND WATER SIZZLE
Discovery (producer + editor)
UPtv's REMEMBER THIS? MOM'S VIRAL DATING VIDEO
UPtv
(executive producer + director + editor)
TINY (TOILET) HOME
Upworthy
(head of video)
FIGHTING FOR ACCESSIBILITY
Upworthy
(head of video)
FOOD FOR THOUGHT:
FOOD COWBOY
Upworthy (development producer)
SURVIVING DEATH: A PARANORMAL DEBATE
(TRAILER)
producer + director
Broadcast on PBS member stations and distributed on multiple streaming services
GRITTY UNTOLD: THE MAKING OF A MASCOT
Audacy Sports (supervising producer)
MIC'D UP IN MIAMI WITH OCHOCINCO
Audacy Sports (supervising producer)
JOSHUA RHODES
Audacy Sports (supervising producer)
I WANT THAT
SEASON 6 (CLIP)
DIY Network (producer)
EVEREST JUMP LIVE:
IF YOU SIT YOU DIE
Discovery (producer + editor)
DISCOVERY DINOSAURS
YOUTUBE CHANNEL
Discovery (producer + channel manager)
over 500 million views
- BJ'S OTT CHANNELThe Good Vibrations Uplifting Docs channel features a curated showcase of BJ's favorite productions
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- BJ'S WEB-BASED STREAMING SERVICE
A web-based play on all the "plus" streaming services offering a library of over 100 videos produced by BJ Barretta
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