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  • About
  • Watch 
    • BJ Barretta+
    • 24/7 Stream
    • Install on Roku
  • Awards + Honors
  • Resume + Reels
  • Clients + Credits
  • …  
    • About
    • Watch 
      • BJ Barretta+
      • 24/7 Stream
      • Install on Roku
    • Awards + Honors
    • Resume + Reels
    • Clients + Credits
    • About
    • Watch 
      • BJ Barretta+
      • 24/7 Stream
      • Install on Roku
    • Awards + Honors
    • Resume + Reels
    • Clients + Credits
    • …  
      • About
      • Watch 
        • BJ Barretta+
        • 24/7 Stream
        • Install on Roku
      • Awards + Honors
      • Resume + Reels
      • Clients + Credits
      •  

        BJ Barretta is a video leader at the intersection of storytelling and strategy responsible for driving over 2 billion digital video views for brands and publishers

      • EXECUTIVE PRODUCER | CREATIVE DIRECTOR

        My expertise in emotive storytelling has helped dozens of Fortune 500 companies win the war for attention and connect with audiences on a deep, memorable, and empathetic level. In early 2016, I launched the Upworthy brand video studio. We quickly became one of the top .01% most-viewed Facebook publishers, earning 34 industry awards and recognitions including a Webby and being named Digiday's 2017 Best Video Publisher Partner for Brands.

        L'OREAL

        Dermablend Reflections

        CRICKET WIRELESS

        Fill My Basket

        ROBIN HOOD

        Moawia

        THE CW

        Coach K

        WALGREENS

        Feel More Like You

        FREEDOM MORTGAGE

        At Home with Tyler Hilton

        CAPITAL ONE

        Building a Life Together

        STATE FARM

        Jaz's Jammie

        RED ROBIN

        Superfan Sophina

        SUBARU

        Quarter Boy

        MINUTE MAID

        Alison Stroming

        VERIZON

        Street Change

      • HEAD OF VIDEO | EDITORIAL PROGRAMMING AND STRATEGY

        As digital platforms constantly evolve, I'm always innovating new ways to provide audiences with the content they want. At Discovery Digital, I created a mixed media experience called Whale Wars: Blood and Water for Animal Planet. This interactive episode, the first of its kind for Discovery, was nominated for an Interactive Emmy and won two Webby Awards. As head of video for Upworthy, I successfully navigated a major algorithm change announced by Facebook on my first day and grew views by 47% and watch time by 114% within the first year. As head of sports video for Audacy, I assembled and led a talented team of editors and producers to achieve triple-digit growth across key metrics on YouTube, Facebook, and O&O channels. We served 35 passionate sports markets including some of the most iconic media brands in sports, such as WFAN in New York and The Score in Chicago, along with CBS Sports Radio. We also built a 24/7 livestream video operation to support our national programming partnerships with BetMGM.

         

        Currently, I'm part of a media consultancy supporting the Museum of Science, Boston's digital transformation. My team-building and content development strategies have helped deliver impressive growth across all social channels, including organically taking TikTok from 400 followers and 900 likes to 100,000 followers and 900,000 likes in just over 4 months.

        WHALE WARS: BLOOD AND WATER SIZZLE

        Discovery (producer + editor)

         

        EVERYDAY AWESOME

        (Ep. 4)

        Museum of Science

        (head of content, digital)

         

        SCIENCE WORD OF THE WEEK: PARESTHESIA

        Museum of Science x Dictionary.com

        (head of content, digital)

         

        UPtv's REMEMBER THIS

        (Ep. 1)

        UPtv

        (executive producer + director + editor)

        TINY (TOILET) HOME

        Upworthy

        (head of video)

        THE BIG QUESTION (Ep. 1)

        Museum of Science

        (head of content, digital)

        BetQL 24/7 Video Network

        Audacy Sports

        (supervising producer)

         

        MIC'D UP IN MIAMI WITH OCHOCINCO

        Audacy Sports (supervising producer)

        JOSHUA RHODES

        Audacy Sports (supervising producer)

        I WANT THAT

        SEASON 6 (CLIP)

        DIY Network (producer)

        DISCOVERY DINOSAURS

        YOUTUBE CHANNEL

        Discovery (producer + channel manager)

        over 600 million views

        SURVIVING DEATH: A PARANORMAL DEBATE

        (TRAILER)

        producer + director

        Broadcast on PBS member stations and distributed on Hulu, Amazon, iTunes, Roku, Xfinity

      •  

        CONNECT WITH BJ

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